Marketing Robotic Products and Services

Marketing Robotic Products and Services

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COLLABORATIVE ROBOTICS’ INDUSTRIAL IMPLEMENTATION: TOWARDS MORE FLEXIBLE AND INTEGRATED WORKPLACES

COLLABORATIVE ROBOTICS’ INDUSTRIAL IMPLEMENTATION: TOWARDS MORE FLEXIBLE AND INTEGRATED WORKPLACES

ABOUT THIS GROUP

This cluster is created to answer the recurring question: why the robotic services market has not grown anymore and is not stronger. Among the answers, we address two main challenges: one is the lack of focus in the solutions market and also the lack of commercial and marketing training in this sector.

The challenges of the marketing of robotic products are those of the introduction into any market, innovative disruptive products: orientation of the first to adopt, market adjustment, growth financing, positioning, penetration in the market, internationalization…

OBJECTIVES

The objective of this group is to share marketing experiences in launching new robotic products and to find synergies. Positioning, market entry, business models, best practices and other market strategies are shared.

Documents

161122_Jornada Hisparob_MR Cifras de la Robótica en España_Robótica de Servicio.pdf

161122_Jornada Hisparob_MR Cifras de la Robótica en España_Robótica Industrial.pdf

161122_Jornada Hisparob_MR Cifras de la Robótica en España_CDTI.pdf

161122_Jornada Hisparob_MR Cifras de la Robótica en España_Robótica de Servicio.pdf

161122_Jornada Hisparob_MR Cifras de la Robótica en España_Robótica Industrial.pdf

161122_Jornada Hisparob_MR Cifras de la Robótica en España_CDTI.pdf

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COLLABORATIVE ROBOTICS’ INDUSTRIAL IMPLEMENTATION: TOWARDS MORE FLEXIBLE AND INTEGRATED WORKPLACES
10:00 -12:00
2022/07/07
Proyecto Sharework
https://www.hisparob.es/event/collaborative-robotics-industrial-implementation-towards-more-flexible-and-integrated-workplaces/
Human-Robot Collaboration is a key factor in the field of industrial robotics for the development of the factories of the future and advance towards the Industry 4.0 paradigm.
In this last training session of the Sharework project we will introduce some basic concepts of the implementation of Human-Robot Collaborative systems and the advantages of its wide deployment into the industry. In addition, four use cases implemented in four companies in the transport, capital goods and metal sector will be presented, highlighting the potential of collaborative robotics in operators’ ergonomics and wellbeing, as well as the benefits from the production side.