Marketing Robotic Products and Services

ABOUT THIS GROUP

This cluster is created to answer the recurring question: why the robotic services market has not grown anymore and is not stronger. Among the answers, we address two main challenges: one is the lack of focus in the solutions market and also the lack of commercial and marketing training in this sector.

The challenges of the marketing of robotic products are those of the introduction into any market, innovative disruptive products: orientation of the first to adopt, market adjustment, growth financing, positioning, penetration in the market, internationalization…

 

OBJECTIVES

The objective of this group is to share marketing experiences in launching new robotic products and to find synergies. Positioning, market entry, business models, best practices and other market strategies are shared.

Documents

161122_Jornada Hisparob_MR Cifras de la Robótica en España_Robótica de Servicio.pdf

161122_Jornada Hisparob_MR Cifras de la Robótica en España_Robótica Industrial.pdf

161122_Jornada Hisparob_MR Cifras de la Robótica en España_CDTI.pdf

161122_Jornada Hisparob_MR Cifras de la Robótica en España_Robótica de Servicio.pdf

161122_Jornada Hisparob_MR Cifras de la Robótica en España_Robótica Industrial.pdf

161122_Jornada Hisparob_MR Cifras de la Robótica en España_CDTI.pdf

< 2022 >
June 27 - July 03
Week
Month
List
Week
Day
  • 27
    No events
  • 28

    European Robotics Forum 2022

    All day
    2022/06/28-2022/06/30
    EuRobotics

    The ERF2022 covers all aspects and current themes related to the field of robotics. Researchers, engineers, managers, and a growing number of entrepreneurs, businesspeople, and public funding officers from all over Europe come together to discuss technology push and market pull and how innovation in robotics and robotics-related AI can be accelerated.

  • 29

    European Robotics Forum 2022

    All day
    2022/06/29-2022/06/30
    EuRobotics

    The ERF2022 covers all aspects and current themes related to the field of robotics. Researchers, engineers, managers, and a growing number of entrepreneurs, businesspeople, and public funding officers from all over Europe come together to discuss technology push and market pull and how innovation in robotics and robotics-related AI can be accelerated.

  • 30

    European Robotics Forum 2022

    All day
    2022/06/30-2022/06/30
    EuRobotics

    The ERF2022 covers all aspects and current themes related to the field of robotics. Researchers, engineers, managers, and a growing number of entrepreneurs, businesspeople, and public funding officers from all over Europe come together to discuss technology push and market pull and how innovation in robotics and robotics-related AI can be accelerated.

  • 01
    No events
  • 02
    No events
  • 03
    No events

Companies in this group:

Coordinating Entity: 

< 2022 >
June 27 - July 03
Week
Month
List
Week
Day
  • 27
    No events
  • 28

    European Robotics Forum 2022

    All day
    2022/06/28-2022/06/30
    EuRobotics

    The ERF2022 covers all aspects and current themes related to the field of robotics. Researchers, engineers, managers, and a growing number of entrepreneurs, businesspeople, and public funding officers from all over Europe come together to discuss technology push and market pull and how innovation in robotics and robotics-related AI can be accelerated.

  • 29

    European Robotics Forum 2022

    All day
    2022/06/29-2022/06/30
    EuRobotics

    The ERF2022 covers all aspects and current themes related to the field of robotics. Researchers, engineers, managers, and a growing number of entrepreneurs, businesspeople, and public funding officers from all over Europe come together to discuss technology push and market pull and how innovation in robotics and robotics-related AI can be accelerated.

  • 30

    European Robotics Forum 2022

    All day
    2022/06/30-2022/06/30
    EuRobotics

    The ERF2022 covers all aspects and current themes related to the field of robotics. Researchers, engineers, managers, and a growing number of entrepreneurs, businesspeople, and public funding officers from all over Europe come together to discuss technology push and market pull and how innovation in robotics and robotics-related AI can be accelerated.

  • 01
    No events
  • 02
    No events
  • 03
    No events

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