Marketing Robotic Products and Services
ABOUT THIS GROUP
This cluster is created to answer the recurring question: why the robotic services market has not grown anymore and is not stronger. Among the answers, we address two main challenges: one is the lack of focus in the solutions market and also the lack of commercial and marketing training in this sector.
The challenges of the marketing of robotic products are those of the introduction into any market, innovative disruptive products: orientation of the first to adopt, market adjustment, growth financing, positioning, penetration in the market, internationalization…
OBJECTIVES
The objective of this group is to share marketing experiences in launching new robotic products and to find synergies. Positioning, market entry, business models, best practices and other market strategies are shared.
Documents
161122_Jornada Hisparob_MR Cifras de la Robótica en España_Robótica de Servicio.pdf
161122_Jornada Hisparob_MR Cifras de la Robótica en España_Robótica Industrial.pdf
161122_Jornada Hisparob_MR Cifras de la Robótica en España_CDTI.pdf
161122_Jornada Hisparob_MR Cifras de la Robótica en España_Robótica de Servicio.pdf
161122_Jornada Hisparob_MR Cifras de la Robótica en España_Robótica Industrial.pdf
161122_Jornada Hisparob_MR Cifras de la Robótica en España_CDTI.pdf
Coordinating Entity:
