Comercialización de productos robóticos

DESCRIPCIÓN

Ante la pregunta recurrente ¿por qué no se ha consolidado el mercado de la robótica de servicios?, existen varias respuestas, siendo una de ellas la falta de enfoque a mercado de las soluciones y la falta de capacitación comercial y marketing en el sector.

Los retos en la comercialización de productos robóticos son similares a los de introducción en el mercado de productos innovadores disruptivos: identificación de early-adopters, market-fit, financiación del crecimiento, posicionamiento, estrategía de penetración, interacionalización…

OBJETIVOS

El objetivo del GT es compartir experiencias en el despliegue comercial de nuevos productos robóticos, estudiar estrategias de posicionamiento, llegada al mercado, modelo de negocio, buscar sinergias.

Documentos

161122_Jornada Hisparob_MR Cifras de la Robótica en España_Robótica de Servicio.pdf

161122_Jornada Hisparob_MR Cifras de la Robótica en España_Robótica Industrial.pdf

161122_Jornada Hisparob_MR Cifras de la Robótica en España_CDTI.pdf

161122_Jornada Hisparob_MR Cifras de la Robótica en España_Robótica de Servicio.pdf

161122_Jornada Hisparob_MR Cifras de la Robótica en España_Robótica Industrial.pdf

161122_Jornada Hisparob_MR Cifras de la Robótica en España_CDTI.pdf

< 2022 >
junio 27 - julio 03
Semana
Mes
Lista
Semana
Día
  • 27
    No hay eventos
  • 28

    European Robotics Forum 2022

    Todo el día
    2022/06/28-2022/06/30
    EuRobotics

    The ERF2022 covers all aspects and current themes related to the field of robotics. Researchers, engineers, managers, and a growing number of entrepreneurs, businesspeople, and public funding officers from all over Europe come together to discuss technology push and market pull and how innovation in robotics and robotics-related AI can be accelerated.

  • 29

    European Robotics Forum 2022

    Todo el día
    2022/06/29-2022/06/30
    EuRobotics

    The ERF2022 covers all aspects and current themes related to the field of robotics. Researchers, engineers, managers, and a growing number of entrepreneurs, businesspeople, and public funding officers from all over Europe come together to discuss technology push and market pull and how innovation in robotics and robotics-related AI can be accelerated.

  • 30

    European Robotics Forum 2022

    Todo el día
    2022/06/30-2022/06/30
    EuRobotics

    The ERF2022 covers all aspects and current themes related to the field of robotics. Researchers, engineers, managers, and a growing number of entrepreneurs, businesspeople, and public funding officers from all over Europe come together to discuss technology push and market pull and how innovation in robotics and robotics-related AI can be accelerated.

  • 01
    No hay eventos
  • 02
    No hay eventos
  • 03
    No hay eventos

Entidades pertenecientes al grupo:

Entidad coordinadora: 

< 2022 >
junio 27 - julio 03
Semana
Mes
Lista
Semana
Día
  • 27
    No hay eventos
  • 28

    European Robotics Forum 2022

    Todo el día
    2022/06/28-2022/06/30
    EuRobotics

    The ERF2022 covers all aspects and current themes related to the field of robotics. Researchers, engineers, managers, and a growing number of entrepreneurs, businesspeople, and public funding officers from all over Europe come together to discuss technology push and market pull and how innovation in robotics and robotics-related AI can be accelerated.

  • 29

    European Robotics Forum 2022

    Todo el día
    2022/06/29-2022/06/30
    EuRobotics

    The ERF2022 covers all aspects and current themes related to the field of robotics. Researchers, engineers, managers, and a growing number of entrepreneurs, businesspeople, and public funding officers from all over Europe come together to discuss technology push and market pull and how innovation in robotics and robotics-related AI can be accelerated.

  • 30

    European Robotics Forum 2022

    Todo el día
    2022/06/30-2022/06/30
    EuRobotics

    The ERF2022 covers all aspects and current themes related to the field of robotics. Researchers, engineers, managers, and a growing number of entrepreneurs, businesspeople, and public funding officers from all over Europe come together to discuss technology push and market pull and how innovation in robotics and robotics-related AI can be accelerated.

  • 01
    No hay eventos
  • 02
    No hay eventos
  • 03
    No hay eventos

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